Monisha Arya

Monisha Arya, M.D., MPH

Assistant Professor

Email

monishaa@bcm.edu

Positions

Assistant Professor: Medicine
Infectious Diseases
��Ƶ of Medicine

Director of Marketing: Houston AIDS Education & Training Center

Director of Digital Media Strategy: Houston AIDS Education & Training Center

Health Communications Investigator: Health Decision Making and Communication Program
Center for Innovations in Quality, Effectiveness and Safety (IQuEST), a VA Health Services Research and Development Center of Innovations

Clinical Instructor in Medicine: Harvard Medical School
Boston, Massachusetts
July 2007 to June 2008

Education

Fellowship at Beth Israel Deaconess Medical Center/ Harvard Medical School: 01/2008 - Boston, Massachusetts; Infectious Diseases

Residency at Georgetown University Medical Center: 06/2003 - Washington, District of Columbia; Internal Medicine

Internship at Georgetown University Medical Center: 06/2001 - Washington, District of Columbia; Internal Medicine

MD from George Washington University School of Medicine and Health Sciences: Washington, District of Columbia

MPH from George Washington University School of Public Health and Health Services: Washington, District of Columbia

BS from University of Maryland: College Park, Maryland

Honors & Awards

Outstanding Junior Investigator in HIV Research: Selected to represent ��Ƶ of Medicine Miami, FL, November 7, 2013; 2013 University of Miami Annual Center for AIDS Research Conference and Scientific Symposium

Outstanding Teaching Award: Department of Family & Community Medicine Houston, TX, 2013; ��Ƶ of Medicine

Outstanding Junior Investigator in HIV Research: Selected to represent ��Ƶ of Medicine San Francisco, CA, November 8, 2012; 2012 NIH National Center for AIDS Research Symposium

"String of Pearls" Teaching Award: Department of Internal Medicine Washington, DC, 2002; Georgetown University Medical Center

Mentor of the Year Award: Center for Innovations in Quality, Effectiveness, & Safety Houston, TX August 2019; ��Ƶ of Medicine (08/2019)

Professional Interests

Patient and provider barriers to preventive health screenings
Mobile health (mHealth)
Social marketing
Health campaign design
Health communication
Marketing
Health literacy

Professional Statement

I am an infectious disease physician, skilled health communications and marketing professional, and a passionate and award-winning educator.

I have over 15 years of experience in the research, design, and evaluation of patient- and physician-facing health campaigns. I am a skilled medical writer having written over 40 peer-reviewed publications, numerous successfully funded federal grants, editorials in popular press, policy reports for think tanks, health education brochures for the community, and marketing copy for the biotech industry.

During the COVID-19 pandemic, I parlayed my expertise and passions to lead Zoom-based interactive, half-day workshops to teach the principles and practice of health campaign design. Testimonials from this Zoom-based activity included:
"[Her] lecturing style was amazing and [her}
passion was very evident!"
"I enjoyed analyzing the Covid campaigns
because it was very relevant to our lives."
"I loved how engaging and interactive it was, especially because Dr. Arya used many real-life examples."

Most recently, I began leading the marketing and branding efforts for several Centers and Departments within ��Ƶ of Medicine. I bring my marketing experience, expertise, and tools to the table to help groups achieve brand awareness and uptake of services or programs.

My overall goal is to help others communicate their work and passions with clarity and impact—and using principles of buyer psychology— so that healthcare and education goals are achieved and surpassed. Outcomes matter.

If your group would like marketing consulting, I'd love to chat to see how I can help you promote your services, products, or work.

Find me on LinkedIn Monisha Arya

Websites

Selected Publications

Kumar D, Arya M. " " Journal of Mobile Technology in Medicine. 2015 Jan 1; 4 (1) : 25-30.
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Arya M, Patel S, Kumar D, Zheng MY, Amspoker AB, Kallen MA, Street RL Jr, Viswanath K, Giordano TP. " " Journal of the International Association of P. 2014 Nov 23;
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Phillips AL, Kumar D, Patel S, Arya M. " " Preventative Medicine. 2014 Dec ; (69) : 117-9.
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Arya M, Kumar D, Patel S, Street RL Jr, Giordano TP, Viswanath K. " " American Journal of Public Health. 2014 Dec ; 104 (12) : 2251-5.
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Arya M, Kallen MA, Street RL Jr, Viswanath K, Giordano TP. " " Journal of the International Association of P. 2014 Nov ; 13 (6) : 488-91.
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Arya M, Zheng MY, Amspoker AB, Kallen MA, Street RL, Viswanath K, Giordano TP. " " Journal of the International Association of P. 2014 Jul ; 13 (4) : 296-9.
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Zheng MY, Suneja A, Chou AL, Arya M. " " Journal of the International Association of P. 2014 May ; 13 (3) : 200-5.
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Arya M, Amspoker AB, Lalani N, Patuwo B, Kallen M, Street R, Viswanath K, Giordano TP. " " AIDS Patient Care & STDS. 2013 Jan ; 27 (1) : 38-44.
Pubmed PMID: .
Arya M, Patuwo B, Lalani N, Bush AL, Kallen MA, Street RL. " " AIDS Patient Care & STDS. 2012 May ; 26 (5) : 256-8.
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Arya M, Kallen MA, Williams LT, Street RL, Viswanath K, Giordano TP. " " AIDS Patient Care & STDS. 2012 Jan ; 26 (1) : 1-4.
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John B. Kellogg, Jessica D. Lee, Daniel R. Murphy, Monisha Arya. " " Journal MTM. 2019 ; 8 (1) : 20-28.
Julika Kaplan, Haley Marek, Monisha Arya. " " Journal MTM. 2018 Dec ; 7 (2) : 51-54.
Fisk RJ, Kumar D, Murphy DR, Arya M.. " Complementing EMR-based Interventions to Improve Hepatitis C Screening. " J Transl Int Med. 2018 Dec ; 6 (4) : 198-199.
Fisk RJ, Kumar D, Kellogg JB, Murphy DR, Staggers KA, Arya M. " A Proof of Concept Study Demonstrating the Feasibility of a Text Message Prompt for Hepatitis C Testing in the 1945-1965 Birth Cohort.. " Cureus. 2019 May ; 11 (5) : e4745.

Memberships

Society for Health Communication

American Marketing Association

American Medical Writers Association

Funding

Designing a HIV Testing Campaign for Health Centers Serving African-Americans #1K23MH094235-01A1: (04/01/2012 - 03/31/2018); Grant funding from NIH/NIMH; This research used quantitative and qualitative research methods to understand and address patient and physician barriers to HIV screening in a publicly funded healthcare system serving predominantly racial/ethnic minorities. This research guided the development and pilot testing of a patient-facing HIV testing campaign using mobile phones and a provider-facing HIV testing campaign using YouTube video.

Messages for a Mobile Health HIV Testing Campaign #P30 AI36211: (05/01/2015 - 04/30/2016); Grant funding from Baylor-UT Houston Center for AIDS Research; This research leveraged Dr. Arya’s skills acquired from attending the 2013 NIH mHealth Training Institute to create and pilot test a mobile phone HIV testing campaign to prompt patients to discuss testing needs with their physicians.

Skills

Health campaign design

Marketing

Medical writing

Health communications

Social media

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